Investor Relations

ORIGINAL REPORT WAS PUBLISHED IN SWEDISH ON 2025-04-15

Financials

Significant Events During the Period

• The outcome of the additional purchase price for the acquisition of the subsidiary W&IT Solutions amounted to 1.5 MSEK and will be paid entirely in newly issued shares.

Significant Events After the Period

• PixelFox divests its wholly owned subsidiary Userdesk AB and its AI service to Medimi AB for 19 MSEK.
• Determination of share price and number of shares for the payment of the additional purchase price for the acquisition of W&IT Solutions AB. The number amounted to 1,785,714 shares (0.84 SEK).
   

CEO’s Statement

It is with confidence that I summarize a quarter that demonstrates continued operational improvement for PixelFox. During the period, we have strengthened both our profitability and financial position. Revenue amounted to 16.3 MSEK (15.4), which, together with an improved EBITDA of 1.9 MSEK (1.3) and a positive cash flow from operating activities of 1.8 MSEK (1.1), are key indicators that our strategy is delivering results. It is particularly gratifying that the cash flow is generated from the existing operations, where our retail business continues to be the main driving force.

During the quarter, we have maintained a high development pace, both by launching alpha versions of applications and conducting test runs. Our focus has continued to be on creating products that enhance the ability of e-commerce companies to scale their operations and drive more profitable sales. We are seeing growing demand for digital tools that simplify daily operations for e-retailers, and our product development has been directly aligned with these needs.

The divestment of UserDesk at the beginning of the second quarter is a clear example of how we intend to leverage positive cash flow to acquire strategic assets with value potential – assets that, after development and integration, can contribute to improved earnings and a stronger balance sheet through divestment. Our model is based on combining organic development with selective acquisitions, with the aim of accelerating growth and profitability.

In Q1 2025, PixelFox achieved a net revenue of 16.3 million SEK (15,4 msek) compared to the same period in 2024, an increase of approximately 11%. The Group’s EBITDA amounted to approximately 1.9 million SEK (1,3 msek).

Our strategic direction for 2025 has a clear focus on strengthening the product portfolio and accelerating R&D initiatives. Our strategic efforts are built on three key areas:

Product Development and Innovation: By continuously improving and expanding our offering within the Shopify ecosystem, we enhance our competitiveness and create new revenue opportunities.

Profitable Growth Through Acquisitions and Divestments: We continuously evaluate opportunities to strengthen our portfolio through strategic acquisitions while optimizing our existing assets.

Efficient Capital Allocation and Cash Flow Management: By ensuring a strong financial foundation, we can continue to invest in future growth without compromising profitability..

Outlook
PixelFox has now established a stable positive cash flow, which enables us to allocate surplus liquidity to strategic investments in a selective and responsible manner. These may include both short- and medium-term placements in financial instruments, as well as investments in new business areas, joint ventures, or other structures. Our operations are opportunistic but driven by long-term value – we focus on initiatives that can generate sustainable growth and potentially lead to future listings or value-creating divestments. We also see opportunities to expand into new strategic areas where our technical expertise and understanding of digital business development can create new revenue streams. By broadening our presence and identifying synergies with other industries, we strengthen our competitiveness and build a robust foundation for future growth.

Through continued focus on profitability, product development, and value-creating capital allocation, we see strong potential to create shareholder value in the years to come.

For further information, please contact:
Robin Bäcklund
Chief Executive Officer
PixelFox AB (publ)
ir@wearepixelfox.com

PixelFox AB (publ)
The business idea of PixelFox AB (publ) is to operate, develop, and acquire services and companies within e-commerce, SaaS, retail, and industry, and the company's vision is to become a leading player in their respective niches.